User Experience - what is it and does it matter for SEO?
User Experience - this is basically the experience a user has when visiting pages on your website. To provide a great UX, your website will:
- Provide a user with the information they require and;
- Do the above very quickly and;
- Do this easily on any device and;
- Leave the user with a feeling of satisfaction and the desire to return to your website.
How UX affects SEO
Search engines have consistently taken the website user experience into account. Due to the ever increasing traffic from mobile devices, more now than ever.
There was once a time when SEO was very straight forward. All you had to do was literally stuff a load of keywords onto a page, and bingo! Position #1 Page #1.
Those days are long gone!
Fas forward to today and the search engines now take many SEO ranking factors into consideration when deciding what and where to include in their SERPs. A big consideration is now that of user experience (UX), which is very much a key factor in the SEO ranking factors that ultimately dictate whether your website will rank, or not.
- Is your site fast to load?
- Is your site secure?
- Is your site optimised for mobile devices?
- Is your site easy to navigate?
- Is your site content optimised, relevant and well written?
- Is your site accessible to all users?
- Is your site well designed?
In summary, considering how UX is linked to the above SEO ranking factors, the answer to "does user experience matter for SEO" is most certainly yes, UX is important for SEO.
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